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A Twitter Resource Guide for Business Users

I dismissed Twitter as just another inane idea for those who have nothing better to do than bore us with every detail of their lives. But after being encouraged to give it a try, I'm hooked. And so are firms like CNN, The New York Times, and the BBC. This is a communications tool you can't afford to ignore.

Twitter is a simply a place where YOU "follow" those YOU decide to follow. When you follow a person or company in Twitter, you are going to get their Twitter feed. In the case of our feed, you will get news and information related to 401k retirement plans and the 401k industry. And best of all, its FREE.

Try it out with our feed, then add some of the additional feeds we've noted below to create a powerful information tool.

To help you use Twitter, here are some resources:

Desktop Tool

A great free desktop application that displays your feeds is twhirl. You can download it here.

Twitter on Your Blackberry

TwitterBerry is mobile client for following your Twitter feeds. More information here.

This is just one of many tools, so do a Goggle search for other possibilities.

Resources Available on the Internet

How to Use Twitter for Marketing & PR

101 Business Twitter Ideas, Tactics, and Strategies

Other Twitter Feeds That You May Want to Follow

Employee Benefit News
http://twitter.com/benefitnews

Employee Benefit Research Institute
http://twitter.com/ebri

Fiduciary360
http://twitter.com/Fiduciary360

Bloomberg
http://twitter.com/bloombergbiz

New York Times
http://twitter.com/nytimes

New York Times Business
http://twitter.com/nytimesbusiness

CNN Breaking News
http://twitter.com/cnnbrk

BBC News
http://twitter.com/BBC

Fox News
http://twitter.com/foxnews

Financial Times
http://twitter.com/financialtimes

Morningstar
http://twitter.com/MStarAdvisor

Harvard Business Review
http://twitter.com/HarvardBiz

Twitter Video Tutorial


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